Boobies are sea birds which can be found on the Hawaiian Islands. They wobble and sway from side to side when walking, and to impress their mates, they dance, kicking their feet up and waving their wings around.
Shack is a term use to describe surfing through the barrel of a wave. When you are completely enveloped by a wave, you are getting shacked.
Company founder, Ina Tagaloa is a world-class surf instructor, living on Maui. Ina had the priveledge of being one of the surf instructors to train Gerard Butler for his role in the movie Chasing Mavericks. Ina was surfing in his hometown, Maui, with his friend, Steve Bertram, President of Investments at DreamWorks, and was getting 'shacked' by a wave. He spotted boobies through the barrel and had an epiphany and shouted out "Boobie Shack". The rest is history.
In these hard times, Ina's goal is simple: Laugh and enjoy life, in a clean way and promote goodness. We hope you enjoy our products as much as we love making people smile. ALOHA!